Pipeline Engine
Turn visibility into a pipeline you can measure.
What this is
An advanced managed service that connects your content and intelligence activity to lead research, CRM management, and structured follow-up. Where the Authority Engine builds your presence, the Pipeline Engine connects it to your business development process.
Who it is for
Firms already running the Authority Engine who want to move beyond visibility and start converting attention into active pipeline. Best suited to practices with a clear business development focus and a team that can respond to warm signals.
What you get
- Signal-based lead identification drawn from your content engagement and sector monitoring
- Enrichment dossiers on shortlisted prospects — company background, recent activity, key contacts
- CRM integration to keep your pipeline current without manual data entry
- Follow-up sequencing aligned to your content calendar and pipeline stage
- Monthly reporting on pipeline activity, signal quality, and conversion patterns
How it works
Assessment
We review your current pipeline, CRM setup, and how you currently handle business development. We identify where the strongest opportunities are for connecting content activity to pipeline.
Integration
We connect the intelligence and content systems to your CRM or a suitable pipeline tool. We configure lead scoring, enrichment workflows, and follow-up triggers.
Activation
We begin producing enriched lead dossiers, structured follow-up sequences, and pipeline reports as part of the ongoing managed service alongside your Authority Engine delivery.
Optimisation
Each month we review what is converting and what is not. We refine the signal criteria, improve the dossier format, and tighten the follow-up sequences based on results.
What it costs
Talk to us about whether this is the right step for your firm.
Most of our clients start with the Authority Engine and add the Pipeline Engine once their content system is running smoothly.